Jules Cheret (1836-1932) is considered a pioneer in his approach to modern poster production; his use of coloration and perspective precipitated a revolution in media. Cheret applied his artistic ability to advertising, resulting in an iconic style which became synonymous with the Paris aesthetic. His portrayal of women was also uniquely Parisian, embodying joie de vivre and freedom from moral judgement. An exhibition of his work appeared in the Salon d’Automne in 1933, a year after his death.
In Paris, Cheret was raised in poverty by a family of artisans. When he was thirteen, his father, a typographer, arranged a three-year apprenticeship with a lithographer; this experience taught Cheret the predominant methods of design reproduction. He improved his technical abilities and found inspiration from Rococo artists such as Fragonard and Watteau. In 1858 he created his first poster for the composer Jacques Offenbach. Cheret also painted in oil and pastel.